Senior Manager: Marketing Technology & Analytics

Job Description

To develop and execute a cohesive marketing technology strategy that enables data-driven, personalised, and efficient marketing by integrating and optimising Martech platforms, overseeing campaign analytics, and leading marketing data management to drive performance and ROI.

Benefits: Medical Aid Company contribution, Retirement Fund company contribution, Participating in the Management Short Term Incentive Scheme

Position

Senior

Salary

R90 000 per month with benefits

Location

Stellenbosch, South Africa
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Duties

  • Developing and executing a marketing technology (Martech) strategy aligned with business and marketing objectives. Identify and evaluate new technologies and trends to improve marketing performance.
  • Leading the management and strategic and operational use of marketing data to drive insight-led decision-making and measurable impact.
  • Leading the implementation, integration, and optimisation of marketing technology tools to enable scalable, data-driven marketing.
  • Driving data-informed campaign optimisation through robust analytics, testing, and performance insights.
  • Managing the Martech and analytics budget to maximise value, ensure compliance, and drive measurable returns on investment.
  • Leading a high-performing Martech and Analytics team while fostering cross-functional collaboration.
  • Ensuring compliance, mitigating risk, and upholding data governance standards across all Martech and Analytics activities.

Requirements

REQUIRED EDUCATION

  • Essential Education:
    • Bachelor’s Degree in Marketing, Information Systems, Data Analytics, or Digital Business
    • Certification or formal training in marketing automation, CRM, or data platforms (e.g., Salesforce, HubSpot, Adobe Experience Cloud)
  • Desired Education:
    • Postgraduate Diploma or Master’s in Digital Marketing, Data Science, or Business Intelligence
    • Professional certifications in Google Analytics 4, Meta Business Suite, SQL, or UX/UI

REQUIRED EXPERIENCE

  • Essential Experience:
    • Minimum 6 years of experience in Marketing Technology and Analytics
  • Desired Experience:
    • Experience in the healthcare or services industries

REQUIRED JOB SKILLS AND KNOWLEDGE

  • CRM Platform Management (e.g., Salesforce, HubSpot)
  • Marketing Automation Tools
  • Campaign Analytics & Attribution
  • Digital Compliance & Consumer Data Privacy
  • Marketing Strategy & Planning Support
  • Technology & Martech Management
  • Data Management & Analytics
  • Performance Measurement & Reporting
  • Cross-Functional Collaboration
  • Lead Generation, Management & Attribution
  • Compliance & Risk Management

About the Agency

Our client is a leading group with a strong presence in Southern Africa. They operate a network of multidisciplinary facilities and are dedicated to providing the highest standard of service, with a focus on client satisfaction, operational excellence, and a friendly environment. They are a listed company and a dynamic team.

Apply now

Are you the brilliant candidate my client is looking for? 

Please email your CV and Portfolio to joanne@jb-consulting.co.za. Drive your career forward and be part of their success.

Please only apply if you have the correct skill set and Agency experience.  If you do not hear from us in 2 weeks, please consider your application unsuccessful.